The North Face campaign activation

A brand activation for The North Face in London — outdoor campaign launch with a live VJ performance as the centrepiece. Content built entirely around the campaign identity and colour palette, triggered live to the soundtrack.

What I did

Built a custom Resolume composition with content layered across four outputs. MIDI-mapped to a controller rig that let me react in real time to the crowd energy and music tempo. All content was original — no stock loops.