Dyson product launch

Dyson’s product launch events have a visual standard that matches their engineering. Every transition precise, every frame deliberate. The brief: programme a Disguise system that made the product the hero, without any visual noise.

What I did

Built the Disguise showfile for a multi-screen launch presentation across four screens. Timeline-locked to the script, with manual override capability for the presenter to adjust pacing live. Content transitions designed to be invisible — the audience should only notice the product, not the technology.