A single Disguise showfile, deployed across multiple European retail markets simultaneously. Different room sizes, different LED configurations, different local operators — one master template that had to work everywhere.
The brief
VW’s European retail refresh required a new digital experience for flagship showrooms across six markets. Each location had a different physical footprint, but the brand experience had to be consistent. Our solution: a parametric showfile that adapted to each room’s geometry from a single source of truth.
The parametric approach
Instead of building six separate showfiles, we built one with configurable screen geometry. Each market’s local team received a configuration document — LED panel count, physical dimensions, projector throw distance — which they entered into a front-end settings interface we built in Disguise’s GUI editor. The showfile recalculated mappings automatically.
Remote deployment
We couldn’t fly to six countries for six installs. We trained local AV teams on a simplified operator interface and provided a remote access system for show-week support. Two issues required remote intervention across all six markets combined. Both were resolved in under twenty minutes.
What made it work
Pre-production. We spent three weeks in pre-vis before a single panel was hung. Every geometry variation was tested in a virtual environment before we handed off to the local teams. By the time hardware arrived on site, every question had already been answered.