VW Retail flagship launch

VW’s European retail refresh required a consistent digital experience across flagship showrooms in six markets. Different room sizes, different LED configurations — one master showfile that had to work everywhere.

What I did

Built a parametric Disguise showfile with configurable screen geometry. Each market’s local team entered their LED specs into a settings interface we built in Disguise’s GUI editor — the showfile recalculated mappings automatically. Three weeks of pre-vis before a single panel was hung.

Trained local AV teams on the simplified operator interface. Provided remote support through show week. Two issues across all six markets combined — both resolved in under twenty minutes.